Tourism has become increasingly important to Greater Philadelphia’s economy, generating in one year 36 million visitors and $8 billion in economic impact, while supporting 83,000 jobs. In this discussion, take a look behind the campaigns that promote Philadelphia to the region, the nation, and the world.  The discussion will be moderated by Charlene Mires of the Mid-Atlantic Regional Center for the Humanities at Rutgers-Camden with panelists including Richardson Dilworth of Drexel University, Meryl Levitz of the Greater Philadelphia Tourism Marketing Corporation, and Bob Skiba of the Association of Philadelphia Tour Guides.