Coffee is such a normal, frequent occurence both inside and outside the walls of HSP that we often don't think twice about it beyond our daily morning pilgrimage. It ensures that those who drink it stay awake, functional, and most of all, pleasant enough to conquer the day, so much so that among the Folgers and Nescafé commercials and the Dunkin' Donuts and Starbucks bus ads, marketers have tapped into our need of coffee to make it commonplace, routine, and universal.