The Balch Ethnic Images in Advertising collection is intriguing if not problematic. It raises questions of definition, the transient nature of advertisements, and the nature of advertising in general. Much like Scarlet O’Hara— seen at right in what is perhaps the classiest Schlitz advertisement known to man— its existence depends on the kindness of strangers. First someone--in this case The Balch Institute for Ethnic Studies--made the conscious decision to artificially create the collection.